Fashion & Styling Guides

Styling questions come up before most shoots, and these guides work through them directly: creative direction versus styling, whether a branding photoshoot needs a stylist at all, who books hair and makeup, how to keep a look consistent across a year of monthly content.

Use them to figure out what your shoot actually needs, from fitting a look on someone who is not a professional model to deciding between your own clothes and a stylist's rail. A few also cover timing, like whether a pre-shoot fitting is worth adding an extra day. Each guide answers one styling decision, not a general overview.

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Styling Inside a Client's Existing Brand Style Guide Styling for a Shoot Whose Final Use Is Print, Not Social Creative Direction vs Styling. What Does Your Shoot Need? Do You Need a Stylist for a Branding Photoshoot? Does the Shoot Need Hair and Makeup, and Who Books It? Fit on a Subject Who Isn't a Professional Model Is a Pre-Shoot Fitting Worth an Extra Day? Keeping a Look Consistent Across a Year of Monthly Content Moodboards a Stylist Can Actually Use Your Own Clothes or a Stylist's Rail: Who Should Source the Wardrobe Prop and Set Styling vs Wardrobe Styling: What's the Difference? Styling a Group Portrait So Artists Read as a Collective Styling Jewelry for a Campaign: When the Person Is the Background Styling a Portrait Inside a Dress Code You Didn't Write Styling a Summer Shoot in a Studio With No Air Conditioning Styling Continuity Across a Full Brand-Film Shoot Day Styling for a Gallery Opening: What Should an Artist Wear? Styling for Press Photos vs Opening Night Styling for Video vs. a Still Photoshoot: What Changes Styling When a Sponsor's Product Has to Be in Frame What a Stylist Packs Differently for an Outdoor Art Shoot How Should You Plan Wardrobe for an Artist Portrait? What a Stylist Actually Does Before a Creative Photoshoot What Goes Into Styling a Small Lookbook Shoot What to Bring to a Styled Photoshoot What a Stylist Does When the Shoot's Location Changes Last Minute When Should Creative Direction Say No to an Idea? When Should a Shoot Bring In a Second Stylist? When the Paint-Stained Work Clothes Are the Right Outfit Renting, Pulling, or Buying: Where Shoot Wardrobe Comes From Who Decides the Styling Budget: Artist, Gallery, or Studio?