Monthly Media Guides

Monthly content works differently for artists, galleries, and arts nonprofits, and these guides cover that difference directly: why an artist and their gallery should not post the same thing, what a nonprofit's board and donor updates need beyond public social, how to sequence a carousel of artwork so people reach the last image.

Find the guide for your kind of feed. Some cover a format, like captions for artwork posts or a recurring interview series. Others cover a structural question, like running one gallery's social across two locations without repeating yourself.

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What Changes in a Monthly Content Plan With a Second Platform What a Content Retainer Should Do When a Show Gets Postponed How to Review a Month of Content Before Renewing a Retainer Auditing an Instagram Grid Before a Gallery Rebrand What a Non-Art Business Should Expect From Monthly Media Building a Content Bank Before a Gallery Goes Dark When a Roster of Artists Reshares the Same Content Hiring an In-House Social Staffer vs a Monthly Media Retainer What a Museum's Marketing Department Needs From Monthly Content Inheriting an Inconsistent Gallery Content Archive: Where to Start An Artist Interview Series Is a Commitment, Not a Post Why an Artist and Their Gallery Shouldn't Post the Same Thing What an Arts Nonprofit's Social Feed Needs Beyond a Gallery's Building a Social Content Rhythm From the Work You're Already Doing Captions for Artwork Posts: What to Say Besides "New Work" Carousels for Artwork: Sequencing Images to Reach the Last One Content for Nonprofit Board and Donor Updates, Not Just Public Social Running a Gallery's Social Feed Across Two Locations Group Show Content: What to Post When Every Artist Is Watching Hashtags for Artwork Posts: Do They Still Do Anything? Monthly Media vs One-Off Content: What Fits Your Studio? A Posting Rhythm for Fair Week, When Every Booth Looks the Same One Shoot, Three Channels: Why It Rarely Happens by Accident Turning One Restaurant Shoot Into a Month of Social Content Seasonal Menu Photography: What Actually Needs Reshooting Shooting the Event and the Story Feed at the Same Time Should a Gallery Be on TikTok? Start With the Audience Social Media for Artists Who Do Not Want to Become Content People Stories vs. Feed: What Belongs on a Gallery's Instagram What a Gallery Should Post in the Middle of a Show What a Gallery Should Post When a Show Gets Real Press Coverage What Gallery Staff Should Shoot Between Monthly Visits What Makes Artwork Content Different From Artist Content What Monthly Social Media Actually Means for a Gallery What Should a Gallery Post After an Opening? What Should a Gallery Post During a Slow Month? Who Actually Approves a Gallery's Social Posts? How to Write a Year in Review Without Making a Yearbook